How can I help?
Hiring a senior marketing leader can be expensive. With me, you’ll get the benefits of a seasoned marketer to advise and manage your marketing initiatives for a fraction of the cost.
Aside from the initial strategy work, my expertise is best complimented by companies with at least one junior marketer to assist with ongoing execution.
With over 10 years of experience leading various marketing disciplines, I can help you with a wide range of marketing needs:
Marketing Strategy
Brand Strategy & Positioning
E-commerce Strategy & Conversion Optimization
Customer Acquisition & Channel Strategy
Marketing Budgets
Email Marketing & Automation
Analytics, Marketing Software & Operations
Team & Execution Management
Graphic Design & Paid Social Ads
Ongoing retainers subject to availability
Resume / CV
Having spent most of my career working in-house for brands, I understand the importance of making every marketing dollar count, working cross-collaboratively, managing teams effectively, and achieving results.
Experience
Marketing Consultant
Self-employed
Dec 2018 to present
Head of Global Marketing
UFODRIVE
Nov 2022 to present
Head of Brand & Marketing
Tuune
Sep 2021 to Dec 2022
Head of Growth
PiperWai
Jun 2020 to Sep 2021
Consultant / Partner
Theory Marketing Partners
Jan 2019 to Aug 2021
Co-Founder & CMO
Lilu
Apr 2018 to Apr 2020
Senior Marketing Manager
koi Scrubs
Apr 2016 to Apr 2018
Marketing Coordinator
Marine Layer
Oct 2013 to Sep 2015
Education
Master of Business Administration (MBA)
University of San Francisco
2013
B.A. English Literature
UCLA
2009
Certification - Product Marketing
Product Marketing Alliance
2024
Volunteer Experience
Vice President
Helms Helps Foundation
Apr 2021 to Present
Skills & Languages
11+ years working with startups and SMBs
11+ years of digital marketing & acquisition strategy
10+ years marketing project management
8+ years graphic design & creative direction
8+ years in brand strategy & creative direction
7+ years of effectively managing remote teams
5+ years of GTM strategies for seed & series A brands
5+ years in CPG
5+ years in health, wellness, & skincare
5+ years in tech (hardware & SaaS)
4+ years in B2B
2 years in travel
English (native)
Spanish (conversational)
German (beginner)
Recommendations
“Eliza has been instrumental in driving growth for UFODRIVE through strategic marketing and a data-driven approach in a high-pressure environment.
Eliza excels in B2C marketing and her expertise in e-commerce, customer acquisition, and retention strategies have been instrumental in UFODRIVE’s success.”
- Aidan, CEO @ UFODRIVE
“Eliza has a knack for understanding the end users' needs and tailoring brand and marketing strategies accordingly. Her skills in digital marketing, e-commerce, and go-to-market planning helped Theory clients grow and shine. She brings leadership, collaboration, and a passion for marketing that makes her a valuable asset to any team.”
- Andy, Founding Partner @ Theory Marketing Partners
“I'd hire Eliza again in a heartbeat, so make your move soon!”
- Nish, Marketing & Brand Consultant
“I am very impressed by how quickly she learns new skills and how eager she is to take on new challenges. Having worked at a growing retail brand, she understands many different facets of driving growth, from digital marketing to customer service.”
- Renee, Chief Marketing Officer @ Marine Layer
Get in Touch
