Based in Dublin, Ireland. Working around the globe.
Chief Marketing Officer
UFODRIVE // 2022 - Present
UFODRIVE is the world’s highest-rated car rental. Our all-electric fleet is available 24/7 via the app Collect and return your EV any time of day. Our self-service rental experience means no queues, no keys, and no hassle.
As CMO, I’m responsible for the global marketing strategy for rental, building brand awareness in new markets, and increasing customer lifetime value to grow existing markets.
Head of Brand & Product
Tuune // 2021 - 2022
Tuune empowers people with cycles to experience healthcare differently by putting your hormones front and center. Our first tool helps you find the best birth control for your unique hormonal profile so you can feel like your best self.
As Head of Brand, I was responsible for Tuune’s go-to-market strategy, product marketing, and brand marketing to build brand awareness and create a movement that empowers people with cycles to be their own best health advocates.
Head of Growth
PiperWai // 2020-2021
PiperWai makes personal care products that protect the earth.
As Head of Growth, I’m focused on relaunching our brand as a sustainable personal hygiene company and growing our e-commerce channel through CRO, effective marketing campaigns, and identifying efficient acquisition channels— all while optimizing our customer experience.
Chief Marketing Officer
Theory Marketing Partners // 2019-current
Theory is a consulting group that makes your brand marketing compelling, effective and focused. Because great ideas need a blueprint.
Using proven marketing frameworks and past experience to achieve growth and results, I create unique marketing strategies for companies looking to connect with their customers in meaningful ways.
Essentially, I help customers fall in love with your brand.
Clients Include:
Reflekt Skincare: reveal your balanced, healthy skin
Bevvi: delivering the best prices on alcohol
eCaregivers: putting families in control of the home-health experience
Cambrian: creating proactive medicines
A.Lynn // Fit For Purpose Campaign
Co-founder & Chief Marketing Officer
Lilu // 2018-2020
Lilu builds tech products to empower new moms. They’re a seed-stage startup that’s disrupting mom-tech.
As Chief Marketing Officer, I’m developing a modern marketing strategy to successfully launch Lilu’s first product, the Lilu Massage Bra, while building an authentic & scalable mom-tech brand.
Highlights
Building an informed Go-to-Market Strategy & project managing the launch including developing an influencer strategy, creating press kits & outreach to PR, producing video & other branded content.
Directing photoshoots & producing lifestyle content for eCommerce, display ads, social media, YouTube, and PR.
Business & product development, including budgets & brand partnerships.
Creative Direction // Lilu Lifestyle Photoshoot & Launch Strategy
Marketing Manager
koi Designer Scrubs // 2016-2018
In 2010 koi changed the medical apparel industry with the first well-fitting, designer scrubs.
As the Marketing Manager, I oversaw the creative team and managed all B2B and B2C marketing campaigns. As the leader of a small team with a large volume of projects and campaigns, I used a quantitative and qualitative approach to marketing strategy and execution, growing our eCommerce business by over 25% each year, building an organic social media presence, and producing high-quality print campaigns.
Highlights
Developed email & digital marketing content and strategies, consistently growing online revenue by more than 22% in 2017.
Increased email open rates by 13% and doubled click-thru-rates in 2017.
Developed an influencer program and other campaigns, resulting in 17 % organic growth on Instagram in 2017.
Managed a dynamic team of designers, developers, and marketers, ensuring milestones and deadlines are reached on-time.
Creative Direction // koi Lifestyle Photoshoot
Social Media Brand Partnership // Marine Layer + Hello!Lucky
Marketing Coordinator
Marine Layer // 2013-2015
Marine Layer is a lifestyle clothing brand known for soft tees and casual apparel.
As the Marketing Coordinator, I was responsible for all digital marketing/retargeting campaigns, social media content & strategy, influencer marketing, brand partnerships, in-store events & activations, and brand packaging.
HIGHLIGHTS
Designed email automation programs such as: welcome series, abandoned cart, etc to increase conversion rates and grow total email file by 28% in 2015.
Developed and executed a social media strategy, producing a 16% growth in Instagram followers and 7% engagement increase on Facebook month-over-month.
Managed digital advertising campaigns via Adroll & Google AdWords, resulting in and average of 16x ROI on spend.
Implemented in-depth Google Analytics tracking and reported all results to CEO.
Education
Bachelor of Arts, English
University of California Los Angeles
Masters of Business Administration
University of San Francisco
SKILLS & TECHNOLOGY
Strategy
Brand Marketing
Performance Marketing
Social Media & Influencer Marketing
Email Marketing
Project Management
VISUAL & CONTENT
Graphic Design
Copywriting & Blogging
Photoshoot Producing & Directing
Social Media Content
Web Design
Catalog & Print
TECHNOLOGY
Google Analytics
Adobe Illustrator | Photoshop | InDesign
Shopify | Squarespace | Wordpress
Klaviyo | Mailchimp | RetentionScience | Omnisend
Later | Hootsuite | Iconosquare
Monday.com | Asana | Trello | Airtable
Want to learn more or find out how I can help your business?